Built USA

client

Built USA

Niche

Jeep Giveaway

dURATION

679 hours

Feedback

5.0

Open Website

Project Overview

Built USA, a leader in the Jeep Giveaway sector, sought to expand its online presence and drive sales for its giveaway campaigns and military and biker-themed apparel store through highly targeted PPC campaigns. To achieve this, the company needed a scalable, data-driven strategy that would maximize engagement, optimize conversions, and efficiently allocate ad spend.

Our agency was engaged to execute media buying in Google Ads, leveraging A/B testing, advanced tracking, and data pipeline development to improve conversion rates and audience targeting. Through scalable ad strategies, structured optimization, and refined retargeting, we drove sustainable revenue growth and increased customer retention, ensuring long-term campaign success.

Challenges & Solutions

1. Scaling Advertising Campaigns

Problem: The client required aggressive scaling of advertising campaigns.
Solution: A proprietary A/B T&S scaling and optimization methodology was developed, incorporating both horizontal and vertical scaling while simultaneously A/B testing 10+ different audiences. This approach enabled 1,000% scaling every two months for each giveaway, achieving repeated success. YouTube Ads emerged as a primary traffic source, accounting for 60% of total traffic.

2. Marketing Performance Optimization

Problem: The business relied heavily on MRR and utilized separate SMS remarketing campaigns, which obstructed clear visibility of marketing performance metrics.
Solution: A custom optimization methodology was implemented, leveraging Hyros' built-in Day of Attribution (DOA) and Ignore Recurring Sales (IRS) filters to refine tracking and performance evaluation.

3. Automated Performance Reporting

Problem: The client required daily reporting with full transparency into campaign performance.
Solution: A 3S methodology for daily reporting was established, incorporating a Google Ads performance screenshot, a Hyros data screenshot, and a Google Sheet P&L with a 96-point comparison table featuring custom metrics. Additionally, a data pipeline was developed, integrating scheduled Hyros reports and Supermetrics to automatically pull data from Google Ads and Shopify, providing a comprehensive overview of performance.

4. Fixing Conversion Tracking Issues

Problem: A significant discrepancy was observed between Hyros-tracked conversions and Google Ads data.
Solution: A detailed scientific analysis was conducted, identifying the root causes behind 27.13% of conversions being sent with errors. Each issue was systematically addressed to improve tracking accuracy.

5. Retargeting Campaign Setup

Problem: There was no structured retargeting campaign setup.
Solution: MOF campaigns were launched to retarget website visitors, non-converters, and past customers across distinct timeframes (0-7 days, 7-14 days, etc.), each with optimized tCPA bidding strategies to enhance conversion rates among recent website visitors. Additional retargeting strategies were implemented based on engagement levels and specific marketing channels.

6. Low Impression-to-Click Ratio

Problem: Ads were receiving impressions but failing to convert into clicks effectively.
Solution: A customized ad copy methodology was developed using Google Sheets to systematically create and A/B test multiple ad copy variations. This process enabled the identification of the best-performing angles, significantly improving CTR.

7. Subscription Revenue Forecasting

Problem: Predicting future subscription revenue was unclear.
Solution: A subscription revenue forecasting model was developed using Recharge data points, incorporating trendline and extrapolation equation to project revenue with high accuracy.

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